Takanawa / Mary loaded walk Takanawa

Transformed into an opportunity to significantly decrease the number of stores

"Merry Takanawa load" is a historic shopping district and shops were built together from late 1945. The area is historic, and cultural resources Sengakuji and foreign embassies, such as universities, which are family temple of Ako Roshi, is a shopping district neighborhood type that stuck to people's lives in the region.

At its peak, but boasts a number of members had more than 160 stores, after the collapse of the bubble economy has been following a downward trend. From that due to lack of reduction in the number of stores and industries, providing services as a base for their daily shopping local residents have been threatened, proactive approach to reform was started shopping district.

Transformed into a load Takanawa Merry! Also the birth character "Mary"

"Merry Takanawa Road" while receiving the support of the Minato-two years ago launched a "transformation project Takanawa", started the five-year plan for the activation. First, as the shopping district of Minato issue a "point card" for the first time. Store more than 20 stores currently a member, has also gained popularity as well as women from men.
Name is also a fashionable shopping district, solicited from members of the local community as part of the transformation project, "Merry load" of fun and bright feeling is chosen, we update the image. In addition, the meeting also looking for shops to suit your character a new name. 625 applicants from all over the country also has a point, "Mary" in the image has been decided to "Nihon'enoki" is a symbol of Takanawa area.

Have significantly changed the image of the shopping district also installed new street lights.
Light design and color symbol named after the two supporting pillars Nihon'enoki, the entrance of the shopping district is the image of a "wheel" of Takanawa. In addition, since the introduction of ceramic halide lamp as part of the two-lamp street lights, to reduce the number of street lights while maintaining the brightness, as it becomes easy to walk, how to push a baby carriage in the city friendly to the elderly and has been transformed. In addition, production has been expanded, such as eco-friendly Eco-back book distribution and delivery, and proactive approach.

A quaint town, historic building. I want you to enjoy walking in the Takanawa

Around the Takanawa Merry load, as well as historic sites Sengakuji, Hayashiji sensation (such as public Kiyomasa), local spot Recommended Hotels Aquarium and cinema, restaurant and sweets shop, the guide book is not on delicious There is a lot.
Create a "walk Takanawa" in 2006 (Heisei 18), and Mr. Takahashi, Mie map shop and professional nurses walk'll let you walk Takanawa such fun. We say that surprised even members of the shopping district anew the richness of local resources.

Has been also started cooperation with local schools and embassies is also one of the regional resources. The completion ceremony or the new street lights of Meiji Gakuin University students involved in the operation, at the end of the Christmas event (2006) 2006 such as to participate in high school brass band Takanawadai Tokai University, to promote "cooperation Commerce" have. Transportation convenience is improved further by opening Shirokane-Takanawa Station, the birth of a new apartment next to people, residents of the region has been increasing rapidly. The shop has also been the birth of a new store or anything lodging, to join the "Merry Takanawa Road" is in it. First of all, and has become one of the goals also attract tourism as neighborhood type shopping district, while meeting the service life of local residents took advantage of the resource-rich regions. Towards urban development "Yoshi lived in, visited righteousness" of the transformation project of "Takanawa Merry Road" has just begun.

Renovation

• Specified program transformation strategy Minato (2005)
• Shopping mall business model specified regional collaboration-ku, Tokyo (2006)

Inovation

• Introduction of the point card (2005)
• Shopping street name change (from Sakae town meeting to Takanawa Takanawa Mary Road) (2006)
• Determination of the character shopping street (2006)
• Street light maintenance (2007)
• Create a home page, etc. (2009)

Communication

• The end of sale (every year)
• Management of student participation in the ceremony of Meiji Gakuin University completed a new street light (2007)
• To hold a "city home exchange TAKANAWAYA" day of public festival Kiyomasa (May 4 or 5 days each year) and sales (since 2007) Hinto Bussan
• To the residents of modest Christmas present "Christmas illuminations" (2007 -)
• Sale of exchanges and cooperation with the team Bussan "e-tokushima" young born in Tokushima Prefecture (2007 -)
• Sale of joint development and cooperation Bussan of spinach soup and exchanges with Aya, Miyazaki Prefecture (2007 -)
• Exchanges and with the exhibition "○" young designer team, and exhibitions co-organized using a store (since 2007)
• "An Evening of Takanawa" hospitality to the residents by storyteller and music (2008)
• Management of the community cafe "CAFE10" (~ 2009)
• Co-organized flea market in the Festival "founding" Takanawa Tokai University campus, etc. (2009)